Friday, December 12, 2014

You're Invited: SMBMSP#73 - Inspiring Online Advocates

We're spreading the word about the upcoming Social Media Breakfast MSP event! You're invited to come out and pick up tips and tricks for "word of mouth" (WOM) marketing in order help do the same for other great causes and brands you care about. See below for more details and to register for SMBMSP#73: Inspiring Online Advocates!

Register now for :

SMBMSP #73 - Inspire your Employees & Customers to Become Online Advocates

Wednesday, December 19, 2014 from 8-10 AM

With the pervasiveness of social media comes the opportunity for brands to operationalize word of mouth (WOM) at scale. The now commonly used term for this is brand advocacy and the processes for identifying, inviting and activating consumers and employees to advocate for your brand are at last taking shape.

David Witt, Leader of WCG's Consumer Practice and Media Engagement is past Chairman of the Word of Mouth Marketing Association (WOMMA) and has worked in WOM for several years. He will describe early efforts in creating advocacy networks and outline how the practice has matured today, as well as how you can start your own advocacy program.
Featured Speaker
David Witt, Leader, Mid-West Region; Group Director, Brand Strategy and Engagement

David Witt (@wittatwork) is the Midwest Leader for WCG, an interactive communications agency specializing in social analytics. David is leading WCG's new midwest office in Minneapolis. He returned to Minnesota from his most recent role at Hershey where he served as Director, Global Digital Marketing and Brand PR. He led brand PR and all digital, including paid, owned, earned and shared.
Prior to this role, David was Senior Manager, Consumer Engagement at General Mills, where he led social media and the company's Word of Mouth efforts. He also created the company's three consumer engagement networks – MyBlogSpark, Pssst… and MyGetTogether, being awarded twice with General Mills' coveted Champions Award.
Annual & In-Kind Sponsors